Having a beautiful website is useless if Google cannot find it. This is where Technical SEO comes in. It ensures that search engine spiders can crawl and index your site effectively. Follow this checklist for a basic audit:
- Site Speed: Use Google PageSpeed Insights to check if your site loads under 3 seconds. Slow sites lose 50% of their traffic.
- Mobile Responsiveness: Ensure your Astra theme is properly configured for all screen sizes.
- HTTPS Security: A secure site (SSL) is a confirmed Google ranking factor.
- XML Sitemaps: Submit your sitemap via Rank Math to Google Search Console so every page is indexed.
- Fixing 404 Errors: Use redirections to ensure users don’t land on broken pages.
Why it matters: Technical SEO is the foundation of your digital house. Without it, even the best content won’t rank.